Creatives come first because we believe that art is the most powerful force for good there is. Merging this with the African Philosophy of Ubuntu, we champion an empathetic work environment that ensures creatives can learn from each other and participate in growing one another.

Energy is the source of life. To live a positive life you must radiate positive energy and have a positive attitude towards life. One rotten potato can spoil the entire sack hence this is one of our most important value.

There is no greater power than that of a team that pulls in the same direction. Extreme Ownership ensures that each person takes accountability and leads by action in owning their role and proactively solving problems while thinking critically.

You are either growing or dying. Finding ways to always improve and get better ensures that each creative and team member is developing hence the entire organization.